Growth of French natural cosmetics group Alès driven by international markets in 2019

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Feb 14, 2020

In the 2019 financial year, the Alès group generated a revenue of €209.5 million, equivalent to a 3.2% increase over 2018. In a press release, the French natural cosmetics and haircare products specialist stated that “this return to growth is notably due to the very strong performances recorded by the group on its international markets, chiefly Italy, Spain and Greece, and to the dermocosmetics business.”

The Alès group's international sales, spearheaded by the Lierac brand, reached €133.7 million in 2019, equivalent to a 4.1% increase. Sales in France amounted instead to €75.8 million, rising by a modest 1.5%. On the domestic market, the group’s sales were hampered by the social unrest in the country, although this was to some extent counterbalanced by the positive results of the Jowaé skincare line.

Thanks to Lierac and Jowaé, the group’s dermocosmetics business generated a revenue of €102.7 million, up by 6%. Haircare products sales, with the Phyto, Kydra, Secret Professionnel and Subtil brands, were worth €106.8 million, equivalent to a 0.6% rise.

At the end of 2018, the Alès group sold its subsidiary Parfums Caron to Cattleya Finance, in order to reorganise and refocus on its long-established skincare and haircare lines.