Guy Laroche hires Steve Hiett for latest campaign

Noted British fashion photographer Steve Hiett partnered once again with the French brand to shoot its Spring-Summer 2015 campaign.

Guy Laroche chose Hiett, a regular contributor to Vogue Italia among other leading fashion magazines, to present the highlights of its Spring-Summer 2015 collection.

To create the most summery atmosphere possible in the middle of winter, the Brit had to get creative during his shoot with German supermodel Elena Bartels, seen on the runways of Hermès, Louis Vuitton, Burberry, Paul Smith and Reem Acra.

The photographer is no stranger to Guy Laroche, as he also shot the brand's Fall-Winter 2012 campaign and Fall-Winter 2013 lookbook.