H&M launches Billie Eilish merch collection

By

Rüdiger Oberschür

Translated by
Barbara Santamaria

Published
Dec 13, 2019

H&M is launching a merch collection with Billie Eilish. The range features the 17-year-old singer-songwriter's official logo across various oversized looks.

Additionally, all pieces are made using sustainable materials, said the Swedish fashion group. The collaboration will launch on 2 January.

Boxy t-shirts, hoodies, joggers and t-shirt dresses in a colour palette of cream, black, lime green come with neon green accents.

There are also accessories in the form of bucket hats, beanies, socks and bum bags.

The launch campaign was created in collaboration with Parisian art director and 3D make-up artist Ines Alpha, who also designed an exclusive Snapchat filter.

The Billie Eilish merch collection will be available to buy from 2 January across all H&M stores and online at hm.com within Divided.

Emily Bjorkheim, head of design at H&M Divided, said the collection is designed to give Billie Eilish fans the opportunity to experience her world and feel confident in their own style.

The Bad Guy singer burst onto the music scene in 2016, and is now considered one of the most  sought-after music artists in the world and an icon of her generation.