HanesBrands names Tanya Deans as president of Hanes Australasia

By

Gabriella Lacombe

Published
Dec 20, 2020

HanesBrands has announced that Tanya Deans has been named president of Hanes Australasia (HAA), effective February 8, 2021.

Deans, who currently serves as group general manager of the HanesBrands-owned women's underwear brand Bras N Things, succeeds David Bortolussi, who announced his departure for another opportunity in August. Bortolussi will remain with HAA through January to ensure a smooth transition, the company said.

In the role, she will lead 4,400 associates and some of Australia’s most recognized apparel and lifestyle brands, the brand said, including Bonds, Champion, Bras N Things and Sheridan. She will also be responsible for a rapidly growing e-commerce business and a network of more than 450 stores.

Deans has more than 25 years of experience with Hanes Australasia in a range of brand and product leadership roles, and has held her role with Bras N Things since July, 2019. Outside of her time with the company, she has served in a variety of roles including general manager of marketing for Pacific Brands Underwear Group.

“I am thrilled to name [Deans] as the new president of our Australasia business,” said Steve Bratspies, chief executive officer of HanesBrands. “She is an outstanding people leader with deep experience building iconic brands. [Deans] brings a clear vision for the future, and I look forward to working with her as we apply her experience and learnings to drive growth across our global organization.”

“I am honored to have the opportunity to lead Hanes Australasia,” Deans added. “We have an outstanding team, iconic brands and a deep commitment to sustainability. I look forward to working with our team and the HanesBrands global organization as we build a truly consumer-centric company and deliver long-term growth.”

In November, HanesBrands announced better-than-expected third-quarter financial results. However, the company also saw a dip in its sales due to the impact of the Covid-19 pandemic, as well as Hanes’ exit from the C9 Champion mass program and its DKNY intimate apparel license.

In the third quarter ended September 26, 2020, net sales at the company totaled $1.81 billion, decreasing 3.1% from $1.87 billion the year before. Quarterly net income came to $103.3 million, down 44.2% from $185.1 million, while diluted earnings per share decreased 43%, from $0.51 to $0.29. Adjusted earnings per share were $0.42.