HanesBrands names new president of global activewear

By

Jennifer Braun

Published
May 6, 2022

American apparel company HanesBrands, parent company of Hanes, Champion, and Bonds, announced on Thursday the appointment of Vanessa LeFebvre as president of global activewear.

In this role, LeFebvre, who joins the company from Adidas, will be responsible for driving growth across the global Champion brand with a focus on innovation, key markets and new channels.

“I’m thrilled to add Vanessa to our outstanding leadership team as we continue to execute our Full Potential plan,” said Steve Bratspies, CEO of HanesBrands. “Vanessa’s extensive experience, leadership, energy and tenacious desire to win will enable us to build on Champion’s strong momentum and drive long-term global growth.”

LeFebvre was senior vice president, commercial, North America, at Adidas with responsibility for e-commerce, retail stores and wholesale. In particular, she was responsible for delivering significant growth and profit improvement in North America.

Prior to joining Adidas in 2019, LeFebvre served as president of Lord and Taylor. Earlier in her career, she held senior leadership positions and merchandising roles at Stitch Fix, Macy’s, Daffy’s and T.J. Maxx.

“This is an exciting time to join HanesBrands,” said LeFebvre. “The company has iconic brands and a passionate team. I look forward to helping consumers around the world ‘Be Your Own Champion’ as we take the company’s activewear business to the next level.”