Harrods redesigns beauty hall for ‘new era of beauty’

By

Barbara Santamaria

Published
Jun 12, 2019

Harrods has officially opened a revamped beauty emporium as part of an ambitious three-part makeover of its beauty department.

The full regeneration, scheduled to complete in time for Christmas, will increase the space dedicated to all things beauty by 53%, making it one of the largest beauty destinations in the world.

The first phase unveils a spacious area with marble columns and gold accents. Everything from big name brands to niche labels are stocked there, including the new Gucci Makeup line which will launch exclusively with the London department store.

Designed by GA Group, the space has been based on the idea of a stately home, with a grand staircase, a fireplace and a large chandelier contributing to the overall luxurious feel. There is a Powder Room devoted to boutique brands, where a number of ‘Magic Mirrors’ equipped with AI technology will allow shoppers to virtually try on lipstick and eyeshadow.

The second phase will see Harrods open a skincare emporium in September, and phase three will focus on adding the ‘experience’ factor with 13 treatment rooms on the lower ground floor and two masterclass spaces.

There, the high-end retailer will host a series of events for large or intimate groups of people, and screens placed throughout will share this and other content. A beauty concierge facility opening before Christmas,  will help shoppers book beauty services and treatments.

Harrods is spending £200 million to refurbish its iconic Knightsbridge store over four years, and has already opened a revamped menswear destination and a new fine watch room. Once completed, the beauty hall will spread across 90,000 sq ft over five floors.