Hermès, Louis Vuitton and Chanel reign supreme for resale value in 2022: Rebag report

By

Benjamin Fitzgerald

Published
Oct 19, 2022

For the second year in a row, Hermès, Louis Vuitton, and Chanel have held their reign as the top three luxury labels for retaining their retail value, according to luxury bag resale platform Rebag.

According to Rebag's 'Clair Report' for 2022, Hermès handbags continued to top the list, retaining an average of 103% of their retail value. Louis Vuitton followed with 92%, gaining 12 percentage points over last year, while Chanel increased 12% from 75% to 87% average value retention, compared to 2021.

Accessible luxury brand Telfar saw a surge in resale value, with the Gen-Z  brand's bag drop-model exclusivity and availability leading to an increase in resale price; Telfar items sold consistently over 145% of retail price, respectively, according to Rebag.

2022 saw the average retention values for Gucci, Bottega Veneta, Prada and Fendi rise by "a significant amount," while interest in Gucci increased 10% from 59% to 69% after a big year with the release of House of Gucci, the Hacker Project partnership, and the 'HA HA HA' collection with Harry Styles.

Likewise, Bottega saw an increase of 10%, from 50% in 2021 to 60% in 2022, while Prada saw an increase of 11% from 46% to 57% with the release of its limited-sneaker collaboration with Cassius Hirst and its men's collection in Milan. Also, regular sightings of Re-Edition handbags on street style icons including Kaia Gerber, Kendall Jenner, and Bella Hadid have strengthened the ongoing demand for the brand's early 2000s-esque pieces, Rebag added.

Looking ahead, Rebag said sure-bets for investors in luxury bags include Telfar medium faux leather shopping tote; the Louis Vuitton monogram canvas bum bag; and the Chanel quilted caviar mini classic single flap top handle bag.

Key accessories include the Louis Vuitton reverse monogram canvas card holder; 
the Hermès calvi duo chevre mysore card holder; and Louis Vuitton's monogram canvas toiletry pouch 26.

"Consumer shopping trends have shifted immensely over the last year", said Charles Gorra, CEO and founder of Rebag.

"This year's Clair Report offers unique insight to how customers are shopping and making informed decisions with their purchases more than ever before. We hope these insights will continue to provide transparency in the luxury market at large, expand the product life cycle, and create more circularity."

Rebag's 2022 Clair Report compiles data from Clair, Rebag's proprietary luxury appraisal index that uses several factors, including retail price, demand, and research to determine the exact pricing of Rebag items for cash or credit. In its latest report, data was taken from July 2021 to July 2022.