Hirestreet and My Wardrobe HQ announce new brands on their platforms

By

Sandra Halliday

Published
May 19, 2022

Rental platforms are continuing to expand their branded offers with Hirestreet saying this week that it has added Miss Pap and Little Mistress to its line-up in time for summer events season.

The pieces available from the two labels include new-season, premium collections with soft tailoring, occasionwear and mainline partywear edits from Miss Pap.

Meanwhile, Little Mistress has tailored co-ords for the office, bridal and bridesmaid dresses for the upcoming wedding season, as well as sold-out, new season styles.

The Miss Pap selection has an RRP ranging from £45 to £103, while Little Mistress’s recommended prices go from £49 up to £240. Both labels can be rented from £10 for four days and are available as part of Hirestreet’s popular Bundles offering that allows customers to rent multiple items in one go.

Hirestreet’s Strategy Lead Rosie Hartman highlighted how important it is to include brands that “offer accessible, fashion-forward styles”.

Meanwhile, luxury footwear brand Blondish has launched on what was the UK’s first fashion rental marketplace, My Wardrobe HQ, again, just in time for the summer season.

Its full collection is available to both rent and buy on the platform, including mules, stilettos and more.

Blondish is likely appear to a core group of people who prefer to rent for sustainability reasons. The four-year-old Miami-based label was founded with sustainability as a key feature.