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Fashion Jobs
H&M
Power bi Specialist to h&m Group Business Tech
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Product Area Manager – Ecosystem Platform, Customer Domain
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Senior Communications And PR Manager to h&m Group Business Tech
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Accounting Business Expert With Sap Experience
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Product Area Lead Engineer Within Circular Business Models - h&m Group
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Learning And Development Specialist to Business Tech HR
Permanent · Stockholm
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Business Analyst For The h&m Brand Customer Insights & Analytics Team
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Tech Oriented HR Business Partner –h&m Group Business Tech
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Process And Learning Specialist Within Business Controlling to Assortment Support & Learning
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Head of Product Analytics – h&m Business Tech - Customer Domain
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H&M
Commercial Advisor to h&m Group Business Tech
Permanent · Stockholm
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Product Area Manager - Business Tech Checkout
Permanent · Stockholm
H&M
Business Expert With Passion For Product Information to h&m Group Business Tech - Customer Domain
Permanent · Stockholm
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Software Engineer to The Network Management & Security Team Within Business Tech
Permanent · Stockholm
H&M
Analytical Engineer to Business Tech, h&m Group
Permanent · Stockholm
H&M
Technical Engineer to Monitoring & Insights Team, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner - Cloud Analytic Platform
Permanent · Stockholm
H&M
Data Specialist to Tech Enablement, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner With Sap Competence – Data Foundation
Permanent · Stockholm
H&M
Product Owner – Engagement Engine - Customer Engagement, h&m Group Business Tech
Permanent · Stockholm
By
AFP-Relaxnews
Published
Dec 20, 2020
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How fashion brought positivity to Gen Z during the pandemic

By
AFP-Relaxnews
Published
Dec 20, 2020

Generation Z sought solace in shopping -- no doubt online -- as a means to bring a touch of positivity to their lives in 2020, preferring to invest in fashion over entertainment and even social media. 


Despite stores being shut, young people around the age of 20 turned to fashion to bring joy to their lives in 2020. According to photo editing app VSCO's 2020 Year in Review report, focusing specifically on Generation Z, 59% of those polled said that they spent money on clothes to find more joy or positivity in this year like no other. 

Clothing comes just behind food in the list (65%), and ahead of skincare products (57%) -- the top three most popular choices. Next come entertainment or streaming services (44%), tech gadgets (42%), day trips with friends (36%), activities at home (34%) and social media apps (30%). 

Creativity helped keep Gen Z going this year too. In fact, 34% of those polled said that finding ways to be creative was most important in helping them get through 2020. Social connections were significant for this generation too, with almost a third of those polled (32%) saying that finding ways to stay connected with family and friends was important during this difficult year. To a lesser extent, self-care (19%) and being politically active (14%) also helped. 

Fenty strikes a chord with Gen Z 



Rihanna's Fenty brand topped the list of fashion and beauty brands Gen Z think are the most inclusive and representative (44%), followed by the singer's lingerie brand, Savage x Fenty (29%) and Aerie (28%). Rihanna's Fenty also takes third place in the fashion labels and beauty brands Gen Z considers the most sustainable or good for the environment (8%), behind Milk Beauty (9%) and Glossier (11%).

When asked which beauty and fashion items they couldn't live without in 2020, the top answers were moisturizer (44%), face wash (43%) and face masks (23%).

Taken from the VSCO 2020 Year in Review report, the poll surveyed over 1,000 respondents aged between 14 to 25 worldwide in November 2020.

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