Huda Kattan rolls out her new skincare brand

Huda Kattan has launched her brand-new skincare label.

The beauty mogul, who has built up a makeup empire thanks to the success of her cult online cosmetics label Huda Beauty, has unveiled ‘Wishful,' a cruelty-free skincare brand with a focus on clean beauty. She marked the moment by sharing a non-retouched, makeup-free photo with her 2 million Instagram followers. 

Wishful is making its debut with a ‘Yo Glow Enzyme Scrub,' designed to leave the skin feeling radiant and looking even-toned. It contains pineapple enzyme and papaya enzyme, and comes packaged in a lemon-yellow tube.

Captioning a video clip of herself testing out the new product, Kattan shared via the Wishful Instagram account: "I can't wait to share the product that has completely re-texturized my skin, helped with acne scars, reduced my pores and made my skin sooo smooth and soft!"

Kattan has been teasing the details of her debut skincare venture since she confirmed the rumors back in 2018. The star, who launched Huda Beauty back in 2013 with a line of false eyelashes, also heads up a fragrance brand named ‘Kayali' alongside her sister Mona, which the dup launched in 2018.