Hummel collaborates with tattoo artist Ami James

Hummel is continuing to explore its lifestyle potential. Founded as a sportswear brand, the Danish company has nonetheless already released a streetwear collection entitled “Hummel J” in collaboration with Japanese designer Ryo Yoshihashi. For the end-of-year holidays, it is now offering an exciting new collaboration with Israeli-born tattoo artist Ami James, who is based in the UK and who is the founder of tattoo site Tattoodo.

"Hummel gave us the opportunity to work on one of their classic sneaker silhouettes from the eighties, the Marathona, allowing us to take the Tattoodo skull design and lay the pattern throughout the back of the shoe, inside the chevrons, on the insole and at the heel," said the tattoo artist. "It's really cool because it gives it an old school, revisited look… My favorite design will always be one tone. I think it never goes out of style. When you splash on too many colors, usually it is for a fashion trend that will fade away. But black and white will always be there."

The capsule includes four pieces (a varsity jacket for 95 euros, 2 t-shirts for 35 and 40 euros and a crew neck sweater at 65 euros) and a pair of sneakers for 95 euros. The capsule is currently on display at Citadium.

Hummel collaborates with tattoo artist Ami James

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