Intertextile Pavilion Shenzen records 15% visitor growth

By

Benjamin Fitzgerald

Published
Aug 2, 2016

Intertextile Pavilion Shenzhen closed its doors on the trade show's 2016 edition with a 15% increase in the visitor numbers, according to organisers.

The textile event welcomed over 17,000 visitors to the Shenzhen Convention & Exhibition Center, up from 14,855 in 2015. Organisers counted 37 countries and regions in attendance. The top 10 nations represented were Hong Kong, the US, Canada, India, Russia, Singapore, Korea, Australia, Japan and Turkey.

Amongst the visitors were international fashion brand buyers. Major names on the list included Brooks Brothers, Combi, Descente, Diesel, DKNY, Evisu, G2000, I.T, Initial, KINJI, Macy’s, Marc O’Polo, Pepe Jeans, Ralph Lauren and Zara.

In addition, the fair attracted a number of well-known domestic Chinese brands including 6IXTY 8IGHT, Bosideng, Canto Motto, Cosmo Lady, EITIE, Goelia, Lilanz, Septwolves, WSM and more.

Despite a small drop in exhibitor numbers -- 675 took part in this edition compared to 677 last year -- there were more international brands participating, said organisers.

“While there was a slight drop in the total number, we were delighted to see an over 10% jump in the number of international exhibitors which was due to the growing participation from Taiwan and Japan, including the new Fine Japan zone," said Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

"This growth proves the rising importance of the South China textile market for overseas suppliers, particularly those from Asia.”

The next Intertextile Pavilion Shenzhen will take place in mid-July, 2017 at the Shenzhen Convention & Exhibition Center.