×
154
Fashion Jobs
PUMA
Senior Key Account Manager Running Nordic
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager Pure Players
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
By
Reuters API
Published
Feb 26, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Italy's Fay marks new departure with designer Arthur Arbesser

By
Reuters API
Published
Feb 26, 2018

Italian luxury brand Fay, part of the Tod's group , showcased its first collection under new designer Arthur Arbesser on Saturday at Milan's Fashion Week.


Instagram/Fay


The Austrian designer joined in September following the departure of Tommaso Aquilano and Roberto Rimondi after six years at Fay, part of a general rethink of strategy aimed at increasing sales.

The Tod's group as a whole, headed by Italian entrepreneur Diego Della Valle, has decided to turn away from more fashionable, catwalk pleasing designs to return to its more classical, iconic clothes and shoes.

Arbesser told Reuters that with the "Ready for Departure" collection he wanted to keep true to the nature of the brand, though giving it a new and more contemporary feel.

He added that he designed practical clothes for every day use that would feel comfortable, and had used two-dimensional props representing a train and an airplane to showcase this.

"Practicality and comfort aren't usually words that are associated with creativity, but I felt the need to adhere to what Fay really is and is known for, with great respect" said Arbesser, who also has his own eponymous personal fashion label.

Particular importance was given to new interpretations of Fay's iconic "4 Ganci" long coat, inspired by the uniforms of U.S. fire fighters, with four snap-hooks to fasten it.

Unlike past collections, the latest included several designs for menswear, which represents about 60 percent of Fay's sales.

© Thomson Reuters 2022 All rights reserved.