Izod enters South African market

By

Olivier Guyot

Published
May 30, 2014

PVH has put its faith into a golf company for the introduction of Izod onto the South African market. The American company has entrusted Leisure Brands with the production, distribution and promotion of its menswear labels Izod and Izod Golf.

The company already holds licenses for Tommy Hilfiger Golf, Callaway and Jack Nicklaus. The license agreement with Izod will run until December 2016.

Whether it regards golf clothes or golf equipment, Leisure Brands will work to build the brand's presence via specialized networks, department stores, as well as newly opened Izod stores.