Joe Fresh launches summer sport capsule collection with Sasha Exeter

By

Jennifer Braun

Published
Jul 11, 2022

Joe Fresh has partnered with Canadian based content creator and entrepreneur Sasha Exeter for the launch of a summer sport capsule collection featuring activewear designed to inspire Canadians to get active outside.

The limited-edition Joe Fresh x Sasha Exeter collection is now available in sizes XS-3X and introduces an 8-piece collection including swimwear, shorts, sports bras, tanks, and more. 

"Sasha's ability to curate our activewear from an athlete's perspective has been key to the success of our partnership from the very beginning," said Meghan Lengyell, VP of marketing and communications at Joe Fresh. 

"Sasha brought that perspective to each piece of our newest collaboration and together we've created a capsule thoughtfully designed with an eye to both fashion and function - and built for our Canadian summers."

Joe Fresh has partnered with Exeter since 2017 and launched their first collaboration in 2021. Together, they aim to provide customers with activewear that is accessible, stylish and affordable. They also take an audience-first approach to design choices through engagement and conversation on social media. 

"It has been a long two years being indoors, and I really wanted to create a collection that would inspire women to get outside and stay focused on their wellness journey" said Exeter. "Getting active outdoors, whether I am running, hiking or stand-up-paddleboarding, is my favourite thing about Canadian summers and I'm excited to have a collection inspired by that.”

In Canada, Joe Fresh products are available in more than 1,450 retail locations. Joe Fresh is also available internationally through local partners in the United States.