John Galliano opens second store in Paris

Ready at last. John Galliano's second Parisian store opened on 23rd September, marking the return of the fashion label owned by Christian Dior Couture to a retail expansion policy. The label has since 2011 been designed by Bill Gayten, John Galliano's former right-hand man, and has delicately morphed its brand image in the last few years. The Marais store's opening marks a new stage in Galliano's relaunch.

The new Parisian store in the Marais district - John Galliano

John Galliano's second directly owned store is located in Paris' Marais district, on the corner of rue des Archives and rue Sainte-Croix-de-la-Bretonnerie. The 130 m² shop adopts the look created with the renovation of the label's long-standing rue Saint-Honoré store, the work of Atelier Franck Durand, in association this time with architect Franklin Azzi.

Behind its Victorian-style façade, an allusion to John Galliano's London origins, the Marais store showcases the women's, men's and children's ready-to-wear lines, as well as the label's new range of accessories.

Translated by Nicola Mira

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