Joyrich and VFiles announce collaborative capsule
today Jan 7, 2019
VFiles and streetwear brand Joyrich have partnered for a new capsule collection, set to launch on January 10.
The collection, a six-piece capsule of "workwear staples" according to a Joyrich press release, includes pieces such as quilted nylon overalls and work shirts, a reversible shearling puffer and a hoodie with a glitter print. The capsule's color scheme, dominated by black and yellow, is inspired by VFiles' signature colors. Prices for the collection range from $80 to $380.
The streetwear collaboration will be available to purchase worldwide at VFiles' Manhattan store, located in SoHo, at Joyrich stores in Los Angeles, China and Japan, and online on both VFiles' and Joyrich's digital platforms.
Describing itself as "fashion's first social media platform," VFiles hosts music, runway, and video content, and also acts as a retailer.
Founded in 2007, Joyrich is a global fashion label offering a range of men's and women's apparel, as well as hats, backpacks, bags, iPhone cases, socks and other accessories.
In addition to VFiles, Joyrich has also previously released collaborations with K Swiss and Reebok.
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