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Fashion Jobs
GANT
Business Controller to Gant North
Permanent · STOCKHOLM
DANIEL WELLINGTON
Accounting Manager
Permanent · STOCKHOLM
H&M
Cyber Security Iam Lead Specialist to h&m Group
Permanent · STOCKHOLM
H&M
Unit Manager Product Creation & Presentation - h&m
Permanent · STOCKHOLM
H&M
Product Owner For Sap Platform c4e
Permanent · STOCKHOLM
H&M
Global Project Manager, cx Development at h&m Business Unit Womenswear
Permanent · STOCKHOLM
H&M
Web Analyst, at h&m Business Unit Womenswear
Permanent · STOCKHOLM
H&M
SEO & Taxonomy Specialist
Permanent · STOCKHOLM
H&M
Compliance Specialist to Data Privacy Office, h&m Group Legal
Permanent · STOCKHOLM
H&M
Area Business Controller
Permanent · STOCKHOLM
H&M
Paid Search - Lead Performance Marketing Lead
Permanent · STOCKHOLM
H&M
Cyber Security Advisor to h&m Group
Permanent · STOCKHOLM
L'OREAL GROUP
Nordic E-Commerce Key Account Manager - Stockholm
Permanent · Stockholm
PUMA
Key Account Manager
Permanent · Solna
PUMA
Sales Support Representative Teamsales
Permanent · Solna
LEVI'S
Key Account Manager
Permanent · Stockholm
H&M
Junior Buyer-External Brands to h&m Beauty Within The Business Unit: h&m Lifestyle Brands
Permanent · STOCKHOLM
AESOP
Assistant Counter Manager | Aesop nk Stockholm, Sweden
Permanent · Göteborg
H&M
Sales Advisor Piteå
Permanent · PITEÅ
H&M
Department Manager Piteå
Permanent · PITEÅ
H&M
Sales Advisor Töcksfors
Permanent · TÖCKSFORS
JACK & JONES
Store Assistant Jack & Jones Gränby
Permanent · Uppsala
By
Reuters
Published
Sep 15, 2022
Reading time
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Kanye seeks to cut ties with Gap

By
Reuters
Published
Sep 15, 2022

Kanye West's lawyers on Thursday sent a letter to Gap Inc notifying the apparel chain that the rapper and fashion designer was terminating his partnership with the company, saying it failed to meet its obligations under the contract.

Reuters


​Gap breached its agreement with West by not selling the Yeezy Gap-branded products at its brick-and-mortar outlets and failing to open dedicated stores for the brand, the letter, viewed by Reuters, said.

The company can sell existing Yeezy Gap stocks until the sell-off period, the letter said. Shares in the Banana Republic parent closed 3.6% lower on Thursday.

Gap declined to comment on the matter.

West, known as Ye, in 2020 signed a 10-year deal with Gap to create a line of clothing under the Yeezy Gap brand. The first product from the line - a blue puffer jacket - sold out within hours of launch in June 2021.

"Gap left (Kanye) no choice but to terminate their agreement ... Ye will now promptly move forward to make up for lost time by opening Yeezy retail stores," West's lawyer Nicholas Gravante Jr. said.

However, Gap Brand President and Chief Executive Mark Breitbard said in an internal memo seen by Reuters that the company would wind down the partnership with Kanye as the parties were not aligned on how to work together to deliver their vision.

Ties between West and Gap have been increasingly strained recently. Earlier this month, West threatened to walk away from the brand.

"Kanye's decision...will come as a blow to the brand, which had pinned its hopes on Kanye's magic to help revitalize interest in its ailing business," said Neil Saunders, managing director of GlobalData.

Gap has been struggling to protect margins and pull in sales, blaming inflation and outdated styles at its Old Navy brand. 

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