Kenneth Cole to launch Mankind Hero fragrance

Fashion house Kenneth Cole has come out with a new fragrance, set to launch next month, reports Women's Wear Daily.

Mankind Hero celebrates everyday heroes, according to the label, and "embodies the essence of the Kenneth Cole brand," said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions, Inc.

With a focus on heroes and more men currently shopping for fragrance, industry experts say the brand could see resounding success, with sales as high as $10 million.

Mankind Hero will be available in department stores and online, in a travel-sized version for $22 up to a 3.4-oz eau de toilette for $76. A gift set comprising of eau de toilette, shave balm and hair and body wash, in a keepsake box, will be available for $80.