Kylie Jenner eyes up haircare

Just days after revealing her brand new beauty venture, Kylie Skin, the entrepreneur has sparked rumors that she is getting into the haircare business, having filed applications to trademark the brand names ‘Kylie Hair' and ‘Kylie Hair by Kylie Jenner'.

U.S. Patent and Trademark Office records show that the applications span a range of products, from shampoos and conditioners to hair masks, hair spray, oils, gels and hair dye, as reported by WWD.

Jenner has been rapidly growing her beauty empire ever since she launched her Kylie Cosmetics label back in 2015 with a line of ‘lip kits'. The brand, which has since achieved cult status, now carries makeup for eyes, lips and face, as well as a range of beauty accessories, and has catapulted its founder to the top of the industry food chain.

Last week, Jenner unveiled a new beauty project in the form of Kylie Skin. The brand, whose first products are launching on May 22, will focus on cruelty-free, vegan, gluten-free, paraben and sulfate-free skincare suitable for all skin types, with initial offerings spanning toner, serum, face wipes and more. However, it has already drawn criticism from beauty buffs, who claim that its Walnut Face Scrub could cause damage to complexions. 

But Jenner, it appears, isn't content with dominating the beauty industry. She also recently sparked rumors that she has a line of baby products up her sleeve, having applied to trademark the brand names "Kylie Baby" and "Kylie Baby by Kylie Jenner."