L'Oréal USA takes New York Pride global with new campaign

L'Oréal USA has launched a new digital campaign to mark the WorldPride 2019 event in New York City on June 30.

The beauty giant has unveiled "March for Me," a digital campaign allowing people to virtually join the 860 L'Oréal USA employees taking part in the march in support of the LGBTQIA+ community. Participants around the world can ask representatives from the group's multiple beauty brands to #MarchForMe by submitting a photo or video of themselves. The images will be projected during the march, via screens on the L'Oréal USA float. The company is one of the official sponsors of the event.

"We celebrate individuality and champion self-expression at L'Oréal which anchors our global mission of Beauty for All," said Xavier Vey, President of L'Oréal Luxe USA and Executive Sponsor of the LGBTQ+ Think Tank ‘Out@L'Oréal'. "It has been truly energizing to see how our employees, led by the Out@L'Oréal employee think tank and its allies, have worked together to create a platform and campaign that embraces inclusivity at a global scale."

Anybody wanting to take part in the campaign can submit a photo or video via Instagram, by attaching a L'Oréal USA custom WorldPride sticker, using the hashtag #MarchForMe and tagging @LOrealUSA. Alternatively, images can be submitted via email or at the brand's WorldPride 2019 photo booth in New York.