LVMH partners with Canopy on sustainable fashion initiative

By

Jennifer Braun

Published
Jun 7, 2021

LVMH announced on Friday a new partnership with environmental not-for-profit Canopy.

As part of European Green Week, the partnership will support Canopy’s 'Pack4Good' (packaging) and 'CanopyStyle' (fashion) initiatives, which work in partnership with brands to change supply chains, save forests, and bring alternative 'Next Generation Solutions' from the margins of the marketplace to the mainstream.

As part of LVMH’s commitments, it will ensure its supply chains for paper, paper packaging and fabrics are free of fibre from the world’s Ancient and Endangered Forests by the end of 2022, as well as influence its supply chains to protect the world’s remaining forests and endangered species habitat and forward the 'Free, Prior and Informed Consent' of communities and Indigenous rights and title.

In addition, LVMH and its maisons will also support the development of Next Generation Solutions with circular economy alternatives that include smart design as well as game-changing innovations.

“LVMH’s Initiatives For the Environment Program (LIFE 360) recognizes and celebrates the importance of the world’s ancient and endangered forests as key to the world’s biodiversity and our ability to address climate change,” said Hélène Valade, environment development group director, LVMH.

“We are pleased to be a CanopyStyle and Pack4Good partner, an integral step as we continue to ensure the highest environmental performance for our products and supply chain.”

LVMH is also as a key partner of the UNESCO MAB (Man and the Biosphere) program, through which it has made several commitments to better the environment. 

It also has number of ambitious preservation programs including the 'Guerlain for Bees Conservation Program' and the Moët Hennessy 'Living Soils' program for soil regeneration.