Lancel launches a new line of bags and its e-commerce

By

Sarah Ahssen

Published
Apr 27, 2015

Lancel is bringing us a new collection called Pop, a line of bags that will notably come in three formats: 12 hours, 24 hours and 48 hours. Made in France, this collection is light and pliable, thanks to its soft leather, but also fun, with its colours that stray from the usual offering the leather good brand from Richemont usually gives us.

Inspired by Lancel campaigns from the 80s, the campaign for the Pop collection features Malgosia Bela and Will Chalker shot by Patrick Demarchelier.

Pop will be available in stores and, as of May 7, on the mini-site www.pop.lancel.com, which will serve as a teaser for the launch of Lancel’s global e-commerce business, scheduled for later this year.

In line with this new collection, the French house has teamed up with Wallpaper magazine for three additional travel items to be discovered exclusively on the e-commerce site.