Lectra appoints Céline Bedouet to executive committee

In accordance with its strategy to boost its marketing and communications, Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has appointed Céline Choussy Bedouet, chief marketing and communications officer to the executive committee with effect from July 1, 2016.

The development of marketing division was an essential component of the strategic roadmap and Lectra’s transformation plan, launched at the end of 2011 and supported by an investment of €50 million throughout 2012-2015 for the future. Its workforce was strongly increased at headquarters and in the main subsidiaries, especially in China and the US.

During these years, Lectra’s image and reputation have been strengthened, through a range of innovative solutions, worldwide marketing and communications campaigns in the fashion, furniture, and automotive industries, major international events at the Bordeaux-Cestas technology campus, as well as customer testimonials with even more impact.

“Céline’s experience, demanding nature, expertise, as well as her knowledge of our market segments have made Lectra’s marketing a strategic asset. This has been demonstrated by the many initiatives she has successfully undertaken over the last three years,” said Daniel Harari, Lectra CEO and chairman of the executive committee. “Céline will play a critical role in Lectra’s next strategic cycle, which will be presented in February 2017,” he added.

With a master’s degree in management from ESC Bordeaux (Bordeaux Management School), France, Céline Choussy Bedouet began her career in 2000 at Dassault Systèmes where she headed up the implementation and monitoring of the company’s strategic partnership with Mircrosoft in the US. In 2008, she joined Autodesk as Marketing Manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra in September 2013.