Lingerie brand Bluebella partners with Bravissimo

By

Barbara Santamaria

Published
May 23, 2018

Bluebella’s range of lingerie for voluptuous figures, More by Bluebella, has launched in Bravissimo following booming sales of DD+ collections.

The collection will be sold online and in stores by the British retailer, which specialises in lingerie and swimwear for women with fuller busts.

“Bravissimo have always said that they inspire big-boobed women to feel amazing - and that absolutely sums up the ethos behind More,” commented Bluebella CEO and founder Emily Bendell.

“We are delighted to have launched at Bravissimo. DD+ lingerie has never been more popular, and we have proved that it can be both stylish and super wearable. More defies the traditional styling of thicker shoulder straps and unflattering fuller cups.”

The brand’s More range has been designed to have a supportive fit while taking the same sensual, provocative approach to lingerie of its core collection. Styles come in sizes 30-38 DD-G.  

Bluebella is also stocked in John Lewis, Selfridges, Topshop, Amazon US, Nordstrom and La Redoute.