×
177
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert Full-Stack 3d Garment Specialist
Permanent · Stockholm
H&M
Digital Product Owner to Inspire & Discover
Permanent · Stockholm
Published
Oct 2, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Logo-laden Karl Lagerfeld; NFT overdrive

Published
Oct 2, 2021

One of the great ironies of recent fashion history is that the house of Karl Lagerfeld has achieved its greatest appeal and commercial success since the passing of the great designer.


Karl Lagerfeld - Spring/Summer 2022 - Womenswear - Paris - Photo: Karl Lagerfeld

 
That’s a tribute to an astute management team, and also to smart merchandising, which has played  on Lagerfeld’s iconic status with a a good deal of humor. His unique reputation's continued strength has been proven by the huge success of the collectible NFT series launched by the brand that bears his name. 
 
This past week the house dropped the latest NFT digitally rendered avatar of Karl. Playing into the fact that seven was the designer’s lucky number, this animated Karl was made available in a limited run of 300 pieces at a price of 77 euros each. One of the brand’s previous NFT drops sold out in 37 seconds.

This season, when it came to clothes and accessories, logos were pretty much everywhere at Lagerfeld, probably too much so. Especially at a house which has plenty of visual signifiers, from Karl’s German Expressionism-inspired women's silhouettes to his starched, high-collar gentleman’s shirts and his leather mittens.
 
Instead, every inch of every item of athletic-looking underwear – from bra strap to trim – had his name. Backpacks, man-bags, computer cases, holdalls in black nylon or camouflage, all came with the name and address – Karl Lagerfeld, 21 rue Saint Guillaume Paris.
 

Karl Lagerfeld - Spring/Summer 2022 - Womenswear - Paris - Photo: Karl Lagerfeld


Admittedly the house has worked hard on freshening up its monogram canvas – seen in sea blue totes. Though the most catching elements turned out to be the first clothes from a collaborative capsule with 90s uber-model Amber Valletta. This followed on from a series of corrugated, vegan, cactus leather bags that she developed for the house this spring.
 
A few key looks, like the leather bomber worn with pristine cotton shirt-dress, looked very now and very Karl Lagerfeld. And, happily for once, there wasn't a logo in sight.

Copyright © 2022 FashionNetwork.com All rights reserved.