Londonedge brings its Punk and Goth to Berlin

By

Bruno Joly

Published
May 27, 2014

Some people will say: look, yet another one. This summer, Londonedge is launching a satellite show to get in on the world of Berlin fashion fairs, joining the ranks of Premium, Bread & Butter, Panorama and similar shows like Seek and Bright, or Herzblut and the Ethical Fashion Show.

Londonedge will take place July 8 and 9. The British fair will set up shop with 30 to 35 exhibitors in the Adagio, a cross between a hotel, conference center and club, located just off of the famous Potsdamer Platz. The show, whose London version in early September boasts more than 200 exhibitors, stands out for its focus on a very specific grouping of styles and lifestyles: Goth, punk, tattoo, piercing and vintage.

The show's brands include Alchemy, Alternative Wear, h&r, Boots & braces, Cyberdog, Hearts & Roses, Dark Star, Jordash, Yellowstone, Pentagram, Betty Loves, Queen of Darkness, Extreme, Sunset international, Bullet 69, etc.

Londonedge was launched to bring together fashion, music and subcultures. And specifically, show organizers point out, to reach alternative buyers.