218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Translated by
Nicola Mira
Published
Nov 12, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Louis Vuitton enters esports world with League of Legends video game

Translated by
Nicola Mira
Published
Nov 12, 2019

Louis Vuitton has entered the esports arena in partnership with US developer and publisher Riot Games, creator of the famous League of Legends video game. Through this unique association, the luxury label owned by the LVMH group is broadening its audience, reaching out to an entirely new segment, that of esports, practised by millions of video-game players worldwide.


The outfit designed by Nicolas Ghesquière for one of the virtual stars in League of Legends - Louis Vuitton Riots Games


After creating the trophy cases for the FIFA football World Cup, the Roland Garros tennis tournament and the America’s Cup, Louis Vuitton has moved into esports. The luxury label shared the spotlight on Sunday in Paris, at the final of the League of Legends world championship, by designing the precious, high-tech case for the Summoner’s Cup - the trophy awarded to the world champion team - a case that was hand-crafted by Louis Vuitton's artisan trunk-makers.

The trophy went to Chinese team FPX, which beat European team G2 in the final, watched by 20,000 spectators and by more than 100 million e-viewers worldwide. League of Legends is a multiplayer, online battle arena video game, created in 2009 and now a global franchise, part of the thriving esports industry.

For this first foray into the sector, Louis Vuitton mustered its big guns, involving also Nicolas Ghesquière, the creative director of the label’s womenswear collections. Ghesquière, a video game fan who has always been fascinated by new technology, designed a look for one of the game’s characters, Qiyana, which was presented on Sunday for the championship final.

A futuristic outfit similar to one seen in a recent Ghesquière-designed collection, featuring leather leggings with gold accents, a lace top, a Vuitton mini-handbag clipped to the waist and oversize earrings with the LV logo.

A second ‘skin’, as the outfits of these virtual stars are called, designed by Ghesquière for the character Senna, will be unveiled next February. Finally, Ghesquière will design a real-life capsule collection inspired by League of Legends, available in January.

Copyright © 2024 FashionNetwork.com All rights reserved.