×
97
Fashion Jobs
GANT
IT Retail Specialist
Permanent · STOCKHOLM
PUMA
Junior Manager Sales Operations & bi
Permanent · Solna
L'OREAL GROUP
Category Manager - Consumer Products Division - Stockholm
Permanent · Stockholm
L'OREAL GROUP
Area Manager/Medical Representative - Active Cosmetics Division - Sweden
Permanent · Stockholm
PHV
Junior Sales Executive, Underwear (Tommy Hilfiger/Calvin Klein)
Permanent · STOCKHOLM
PUMA
Sales Support Representative Teamsales
Permanent · Solna
RALPH LAUREN
Sales Professional
Permanent · Stockholm
BESTSELLER
Store Assistant Jack & Jones Outlet Hede
Permanent · Kungsbacka
LACOSTE
Sales Advisor in Part-Time Barkarby W/M/D
Permanent ·
BESTSELLER
Store Assistant Vila Torp
Permanent · Uddevalla
DANIEL WELLINGTON
Data Engineer
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · Stockholm
RALPH LAUREN
Assistant Store Manager ww nk
Permanent · Stockholm
CALZEDONIA
E-Commerce Specialist - Calzedonia Sverige ab
Permanent ·
INTIMISSIMI
Assisterande Butikschef - Intimissimi - Täby Centrum
Permanent ·
CALZEDONIA
Butikssäljare Calzedonia - Stockholm City
Permanent ·
INTIMISSIMI
Butikssäljare Intimissimi - Stockholm City
Permanent ·
INTIMISSIMI
Butikssäljare Intimissimi - Jönköping
Permanent ·
INTIMISSIMI
Assisterande Butikschef - Intimissimi - Jönköping
Permanent ·
DANIEL WELLINGTON
Web Analyst
Permanent · STOCKHOLM
DANIEL WELLINGTON
Production Lead
Permanent · STOCKHOLM
DANIEL WELLINGTON
Global Offline Marketing Coordinator
Permanent · STOCKHOLM
By
Reuters
Translated by
Cassidy STEPHENS
Published
Nov 25, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton tests its first home store in Shanghai

By
Reuters
Translated by
Cassidy STEPHENS
Published
Nov 25, 2022

Louis Vuitton announced on Friday the opening of a home furnishing and interior design store in Shanghai, a first for the French luxury brand. The label is looking to expand the range of products it offers to its wealthy Chinese customers. The store is located in a building near Nanjing Lu, the city's main high-end shopping street. It is due to open on Monday and will be accessible by appointment only.


Reuters


Louis Vuitton, the flagship brand of the LVMH group, plans a trial period of a few months before making a decision on whether to make the store permanent.

No labels were visible during a press tour of the store, but a Louis Vuitton employee said a chair designed by the Campana brothers was priced at more than 700,000 yuan (about 94,000 euros) and a small lamp at 10,500 yuan.

Another smaller building is dedicated to the presentation of creations by Frank Chou, the first designer chosen by Louis Vuitton to enrich its "Nomadic Objects" collection.

Last month, the brand opened a store in Chengdu, in southwest China, that includes an exhibition space and a restaurant.

"LVMH is striving to (...) reposition itself as a contemporary luxury brand by testing new things that resonate with dynamic Chinese millennials and Generation Z consumers," comments GlobalData analyst Bobby Verghese, who believes the group's desire to diversify into home furnishings and decorations, particularly in China, is relevant.

"Unlike their predecessors, who prioritized privacy, Gen Y 'digital immigrants' and Gen Z 'digital natives' are not averse to flaunting their lifestyles on social media," he explains. "LVMH is looking to gain an advantage by entering this emerging segment first."

© Thomson Reuters 2023 All rights reserved.