×
165
Fashion Jobs
H&M
Security And Hse Manager – Borås
Permanent · BORÅS
H&M
Production Manager to h&m Womens Marketing Team
Permanent · STOCKHOLM
H&M
SEO & Taxonomy Specialist
Permanent · STOCKHOLM
H&M
Tactical Buyers to Non-Commercial Goods Purchase Department
Permanent · STOCKHOLM
H&M
Business Controller to h&m Kids New Premium Concept
Permanent · STOCKHOLM
H&M
Group Manager to Finance & Accounting
Permanent · STOCKHOLM
H&M
Data Specialist to Costing & Purchasing
Permanent · STOCKHOLM
RITUALS
Area Manager Stockholm
Permanent · Stockholm
PUMA
Teamhead Planning & Purchasing
Permanent · Helsingborg
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
LEVI'S
Key Account Manager
Permanent · Stockholm
GANT GLOBAL HQ, STOCKHOLM
Retail Sales Trainer Nordics
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Global Brand Production Director
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Global Legal Coordinator
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Senior Digital Analyst
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Head of Retail Operations
Permanent · STOCKHOLM
GANT NORDIC
Sales Advisor/Visual Merchandiser 70%, Gant Flagship Store Stockholm
Permanent · LONDON
GANT GLOBAL HQ, STOCKHOLM
Marketplace Sales & Operation Specialist
Permanent · STOCKHOLM
GANT NORDIC
Sales Advisor Extra, Gant Store Mall of Scandinavia
Permanent · SOLNA
GANT GLOBAL HQ, STOCKHOLM
Global Wholesale Order Book Specialist
Permanent · STOCKHOLM
Published
Jul 9, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

M&S puts extra support behind men's wedding suits

Published
Jul 9, 2021

Here comes the groom. With post-pandemic wedding fever set to grip the UK, Marks & Spencer has launched bookable group suit fittings ahead of the peak season.


Video appointments are at the heart of M&S's new online men's wedding service


Twenty five of the biggest M&S stores are now offering bookable suit-fitting, including for groups, as final restrictions on weddings are expected to ease on 19 July in England.
 
The service introduction, which follows a trial in five Scottish locations, includes walk-in styling sessions alongside new virtual options.

It said the new service comes as M&S menswear “continues to pivot its formal offer – redefining smart for a post-pandemic wardrobe, while remaining a ‘go to’ for suits”. 

“This service allows men the convenience of booking a slot for suit styling and fitting, an option that wasn’t available pre-pandemic”, M&S noted. 

Already with an “extensive” suit offer and as part of its digital stores programme, M&S introduces its online consultation service featuring immediate video calls and virtual appointments, both available on its website.

These sessions take place with experienced M&S menswear staff and follow the successful rollout of video consultations for bra fittings and furniture shopping, it said. 

Customers fill in a short form ahead of their appointment, allowing the fitter to prepare some options in advance “making the service seamless and convenient”. 

As well as exploring different styles and trying on various options, customers are measured “so they can purchase with complete confidence that it’s the correct size”. 

“With the option to attend as a group, the service is expected to be particularly popular with grooms and their wedding party. Since restrictions have eased, M&S has been playing into the upcoming wedding season in a number of ways – including an ongoing ‘Groom Goes Free - Buy 3 Suits, Get the 4th Free’ offer.

So far for this wedding season, M&S said the ‘Linen Miracle’ line offer and the ‘£99 Stretch Suit’ have been customers’ favourites.

And while the service is centred around suits, it also gives the retailer’s online and in-store services the opportunity to introduce customers to “more casual items alongside formalwear and how they can be dressed together”. 

M&S Menswear director Wes Taylor said: “As restrictions have eased customer interest in suits both online and in-store has picked up. We know our customers will be dressing more casually in the future which is why when they do purchase a suit – be it for a wedding, the races, a prom - we need to make it even easier, with services like bookable in-store suit fitting or our new online video consultations”. 

He added: “Alongside our suit offer we also continue to focus on offering easy-to-wear, stylish smart clothing that can be worn in lots of different ways – ideal for those who are beginning to think about what to wear for a return to the office”.

Copyright © 2022 FashionNetwork.com All rights reserved.