Macy’s to launch curated digital marketplace

By

Jennifer Braun

Published
Nov 24, 2021

Macy’s Inc. has announced plans to launch a curated digital marketplace expanding the company’s assortment in both new and existing categories, and brands. 

The marketplace, expected to launch in the second half of 2022, will allow select third-party merchants to sell their products on macys.com and bloomingdales.com.

“Today’s announcement is an exciting next chapter in our digital evolution. The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth. Our digital business is targeted to generate $10 billion in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target,” said Matt Baer, chief digital and customer officer at Macy’s Inc. 

“The marketplace platform will enable us to expand our assortment at a low incremental cost, while giving Macy’s customers easy access to even more product selection to meet their diverse needs.”

The platform will be powered by Mirakl, an enterprise marketplace technology company, that will seamlessly integrate into Macy’s and Bloomingdale’s architecture and allow for evolving strategies over time. Mirakl’s seller tools will also enable sellers to easily monitor, drive and grow their businesses within Macy’s curated parameters.

“To be a retail leader in today's economy means balancing two imperatives: staying true to the trusted brand DNA that your customers value, while also anticipating and rising to meet their evolving expectations. It’s a pleasure to partner with Macy's, a retailer that both understands the potential of marketplaces to positively transform a business and has the vision, ambitions and strategy to fully reap the benefits," said Adrien Nussenbaum, co-founder and co-CEO, Mirakl.

Earlier this year, Canadian retailer Hudson’s Bay equally launched a new marketplace format, at thebay.com. Similarly, the marketplace introduces hundreds of new brands from various sellers.