Matalan appoints Jones Chief Customer and Omnichannel Officer

By

Nigel TAYLOR

Published
Apr 18, 2023

Lifestyle fashion and homewares retailer Matalan has appointed widely experienced Ali Jones to the newly-created role of Chief Customer and Omnichannel Officer.

Joining the retailer on 19 April, her initial focus will be on establishing a new customer function within Matalan “to connect all customer touchpoints and provide further clarity and accountability for our customers”. 

Matalan’s Marketing, E-Commerce and International teams will now sit within the Customer and Omnichannel function, “creating one dedicated team who will work collaboratively for our customers”. 

Jones joins with an extensive retail background, with the majority of her career spent in customer-centric strategic roles at executive level. Most recently, she was Customer & Community Director at the Co-op Group from 2018 to 2022. And she previously held senior brand, omnichannel and marketing roles at Woolworths Australia, Debenhams, M&S, Next and Arcadia Group. 

Jo Whitfield, CEO of Matalan and also a former-Co-op exec, said: “This appointment… will [build] on the great foundations and plans already in place. Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan.”