×
186
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert Full-Stack 3d Garment Specialist
Permanent · Stockholm
Published
May 18, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Men's make-up brand War Paint gets new funding

Published
May 18, 2020

Men’s make-up brand War Paint is planning further expansion after securing a £1 million+ investment package. The company, which isn’t connected to make-up manufacturer Warpaint London, said retail and consumer segment investment firm True led the latest funding round, with Redrice Ventures and other angel investors also involved.


War Paint For Men has raised new funding for expansion



War Paint For Men has made a major impact in recent periods and saw its distribution extended after a successful trial period in the menswear department of John Lewis on Oxford Street.

The company was only launched in 2018, with founder Danny Gray saying being bullied over his acne in his teens led him to borrow his sister’s make-up and come to the conclusion that men would buy products specifically targeted at them. So far he has sold more than 50,000 units globally.

As mentioned, a January test at the John Lewis London flagship saw a strong customer response with demand over 50% higher than expected. This led to a deal to sell the products in the retailer’s webstore.

As reported in Bdaily News, in response to the new funding, Gray and CEO Matt Lumb said: “We’re both absolutely delighted to have partnered with such an established and reputable investment firm as True. Along with the investment itself, we believe their wealth of experience and their broad network will catapult War Paint to the next level as we strive to be the global leader in the men’s make-up space.”

They also highlighted the belief that the new investors have in the brand given that the funding was achieved in the middle of a pandemic when much business activity has ground to a halt.

True’s Claire Cherry said the company’s seed fund “looks to invest in disruptive businesses that are at the forefront of the consumer behavioural shift… we are delighted to be partnering with War Paint for their next stage of rapid growth. The business is ideally positioned to drive growth in the men’s make-up market due to its customer-centric and relatable brand positioning, digital-first business model and high-quality product range.”

Copyright © 2022 FashionNetwork.com All rights reserved.