Moncler Select curator project launches with Alicia Keys

By

Sandra Halliday

Published
Dec 21, 2021

Alicia Keys and Moncler have dived deeper into their partnership, with the star who hosted the Moncler Mondogenius presentation in Milan a few months ago now fronting the new Moncler Select digital project.

She’s the first curator of the project that will see more big names in entertainment, fashion, sport and business handpicking selections of their favourite products and taking editorial control of the brand's platform.

Her curated shoppable editorial, A Day in NYC, has just launched and “invites users to immerse themselves in the indomitable New York mood, as they browse and shop Keys’s ultimate edit of Moncler clothing and accessories — all while streaming her powerful new album, Keys”, the company said. 

The company added that this is “the latest evolution in Moncler.com’s vision for engaging online experiences”. 

“We are constantly exploring new and better ways to serve our customers, especially focusing on creating unique experiences that build long-lasting relationships with them,” said Chairman and CEO, Remo Ruffini.

It’s an interesting development from the luxury brand that has always showed itself willing to link up with a variety of creatives. From its earlier ultra-luxury Gamme Rouge collections to the current Genius series, it brings in a vast array of talent that exposes it to various taste levels and continues to keep it relevant.