MySale buys three e-tail sites from Grayse

MySale, the Australian e-tailer that has flash sale sites in Australia, New Zealand and South East Asia, has acquired three competing sites from GrayseCommerceGroup Limited.

The acquisition includes the domain names ‘OO.com.au’; ‘dealsdirect.com.au’; and ‘topbuy.com.au’ and all associated customer databases, intellectual property, trademarks and goodwill. The sites have 3.1m average monthly visits, and an e-mail database of 6.5m customers.

The acquisition will "substantially" enlarge MySale's potential active customer base. It is expected to be completed on January 31, 2016, and MySale will pay A$5.2m for the businesses.

Carl Jackson, Chief Executive of MySale Group, commented: "This is a great opportunity to substantially grow our active unique customer base in Australia and fits with our strategy of widening our online proposition to leverage our existing assets. The sites being acquired are all well-recognised brands in their own right, with a female weighted customer base. There is very little overlap with our existing member base so there is also a good opportunity to cross sell our core fashion offering."

MySale buys three e-tail sites from Grayse

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