Netflix's Wednesday success means major payday on Instagram for stars

By

Sandra Halliday

Published
Jan 4, 2023

The hit Netflix series Wednesday is reaping rewards for its stars, not only as far as their show salaries are concerned, but in terms of raising their earning power on Instagram. New analysis shows that top-billed Jenna Ortega can earn over £98,000 per sponsored post.

She gained over 26 million new followers since the launch of the series, research conducted by NewCasinos show.

It examined the social media profiles of the cast and used influencer marketing calculators to establish which star is the most influential on social media and how much they can earn per sponsored post. 

Ortega plays Wednesday Addams and is the highest-earning star from the new horror-comedy series. The 20-year-old has an Instagram following of over 35.6 million, which allows her to earn up to £98,072 per sponsored Instagram post.

She has a bigger follower count and potential Instagram earnings than the rest of the star-studded cast combined. 

Since the star rose to fame on Wednesday, she’s gained an average of over 620,000 new followers every day.

Meanwhile, Emma Myers is the second-highest-earning influencer on the show. She plays roommate/BFF, Enid Sinclair. Her Instagram following is now 9.1 million, allowing her to earn a potential of up to £23,468 per sponsored post. She also gained the second-highest number of new Instagram followers at 8.4 million.

Catherine Zeta-Jones (Morticia Addams) comes third and can earn up to £13,483 per sponsored post. She has 4.9 million+ Instagram followers, the third highest of the cast, although she’s gained the lowest percentage of new followers out of the top earners since the show’s launch, which is unsurprising given that she’s been a star for a lot longer.

Cast member Percy Hynes White, who plays Xavier Thorpe, has a similar follower count and earnings profile to Zeta-Jones, and has gained over 110,000 new followers per day on average. 

Hunter Doohan plays Tyler Galpin and is the fifth most influential Wednesday cast member with over 3.8 million followers on Instagram, meaning he can earn an average of £7,912 per sponsored post on these followers alone. He also has the most interactive fans with an engagement rate of 28.67%. 

Gwendoline Christie can earn a similar amount from her smaller follower count (3.1 million followers), helped by her previous fame in her role as Brienne of Tarth in Game of Thrones. She’s gained less than a third of her current Instagram followers since her on-screen performance as Principal Larissa Weems.

Christina Ricci, aka Marilyn Thornhill, ranks seventh, earning up £4,148 per sponsored post on Instagram due to a following of over 1.5 million. Over two-fifths of her Instagram follower count came since Wednesday’s Netflix debut, despite her previous fame as Wednesday Addams in two earlier movies.