New Era signs a global partnership agreement with Manchester United

By

Olivier Guyot

Published
Oct 14, 2015

Along with FC Barcelona, Manchester United Football Club is one of the planet's most popular football teams. The Red Devils claim to have some 659 million fans worldwide.

Different surveys put the figure within a wide bracket, fluctuating of course based on sporting results, and ranging between 75 and 330 million fans. Many of them are based in Asia.

For New Era, which has signed a multi-year agreement with the British club for the production of its branded hats and caps, the partnership means much more than just an alliance to mark its presence in the UK market.

In fact, the American brand is very open in sharing its ambitions for European expansion. In the USA, New Era is the licensee of all the major professional sports leagues, and this makes it headwear manufacturer of choice for all of the leagues' franchises. In Europe, New Era will have to negotiate with each club, so striking a deal with one of football's most prominent clubs is a great coup for the US company.