Jan 28, 2019
Nike brings Snkrs pop-up to Atlanta
Jan 28, 2019
Nike has opened a new Snkrs pop-up shop in Atlanta, ahead of the upcoming Super Bowl set to take place in the southern city's Mercedes-Benz Stadium on February 3.
The pop-up, a physical manifestation of the athleticwear company's app that allows users to track exclusive Nike drops, will be located at 711 10th Street NW.
According to a press release, special releases at the pop-up will include restocked items chosen to reflect Atlanta's unique style and character, including select styles from Virgil Abloh's The Ten collection and coveted Air Force 1 drops.
Nike said the shop will continue to release a rotating selection of limited-edition styles from January 26 through the store's close at the end of March.
The space will also offer hoodies and tees, in addition to housing an Unlock Box, a futuristic vending machine with accessories and pin-sets.
As well as the Snkrs pop-up shop, Nike will also give shoppers access to its exclusive products at its Super Bowl Content Studio, located at 760 10th Street NW and open through February 2. There, Nike fans can access limited-edition jerseys, hoodies, t-shirts as well as an accessory bar featuring a design palette inspired by local Atlanta artists, including FRKO.
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