×
341
Fashion Jobs
H&M
Product Owner For Loyalty Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Business Expert Within Allocation Precision
Permanent · Stockholm
H&M
Way of Working Specialist - Data & Analytics at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert in Inclusion & Diversity to h&m Group Business Tech
Permanent · Stockholm
H&M
Product Owner – Gift Card Experience
Permanent · Stockholm
H&M
CRM Specialist E-Mail And Push
Permanent · Stockholm
H&M
Product Owner to Payments Area
Permanent · Stockholm
H&M
Project Leader to Business Unit Menswear
Permanent · Stockholm
H&M
Product Owner – Mobile Devices in Store
Permanent · Stockholm
H&M
Business Expert to Digital Product Data Carriers
Permanent · Stockholm
H&M
Product Owner Within Topdown Planning Regions And Markets to h&m Group
Permanent · Stockholm
H&M
Talent Acquisition Partner to Business Tech – h&m Group
Permanent · Stockholm
H&M
Global Head of SEO
Permanent · Stockholm
H&M
Product Owner to Customer Engagement Area at h&m
Permanent · Stockholm
H&M
Senior Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Team Responsible Operational Purchasing
Permanent · Stockholm
H&M
HR Specialist With Focus on HR Analytics to Business Tech HR
Permanent · Stockholm
H&M
Agile Program Manager Within Supply Chain
Permanent · Stockholm
H&M
Sustainability & Quality Manager to h&m Beauty
Permanent · Stockholm
H&M
Technical Product Owner to Integration And Api Enabling Team
Permanent · Stockholm
H&M
Business Expert / Legal to Checkout at h&m
Permanent · Stockholm
H&M
Competence Lead Data Analyst For Core Customer Assets @h&m Business Tech
Permanent · Stockholm
Published
Oct 1, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike is top brand for young Britons, but luxury is strong - survey

Published
Oct 1, 2020

Nike remains the most loved brand for young consumers in the UK, beating Gucci and Supreme, a new survey shows. A nationwide study of 16-to-25 year old Britons on behalf of buy now, pay later (BNPL) specialist Laybuy saw Nike scoring 64%.


UK youth love Nike, a new survey shows - Instagram @Nike



The company said the brand’s continued success with young UK fashion fans is linked to “its masterful branding and association with some of the biggest cultural names of the moment, and its dominance looks set to continue, according to the data”.

While Gucci in second place achieved only half of the votes of Nike at 32%, given its luxury pricing that’s out of the reach of many in the 16-25 age group, that’s a strong showing.

And the same can be said for third-placed Supreme, which scored 23%. Another luxury name, Balenciaga, also scored 23%, while in fifth place, Armani was on 20%.

The study also found that 67% of the 1,500 16-to-25 year olds polled said Instagram is the most influential source of fashion inspiration for them, while 34% search Tik Tok for style ideas and 33% look to reality stars, social media influencers and celebrities for style inspiration.

Some 35% of respondents admitted to buying the exact same items worn by their fashion heroes. And 61% said these influencers have a big impact on wider lifestyle and style choices such as adopting veganism, getting a tattoo and having a completely new hairstyle.

The top 10 female style icons for young Britons are (in priority order) Zendaya, Billie Eilish, Kylie Jenner, Rihanna, Kim Kardashian, Molly-Mae Hague, Dua Lipa, Gigi Hadid, Taylor Swift and Hailey Bieber.

Male icons include KSI, Stormzy, Kanye West, David Beckham, Aitch, Skepta, Harry Styles, Khalid, Lil Pump and Yungblud.

Copyright © 2021 FashionNetwork.com All rights reserved.