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Translated by
Nicola Mira
Published
Nov 21, 2016
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Oakley's first Italian mono-brand store opens in Milan

Translated by
Nicola Mira
Published
Nov 21, 2016

Oakley's first Italian mono-brand store has opened in Piazzale Cadorna, Milan. It is a high-tech venue showcasing Oakley's full range of products, and it engages consumers right from the exterior. The brand's signature combination of technology and style characterises in fact the images featured on the ledwall at the store entrance and in three large window-displays overlooking the street.


The Oakley store in Milan - Oakley


Inside the store, a constant flow of pictures runs on its digital walls, featuring athletes, exciting performances and sporting events, some of the main steps in the brand's evolution, and technology and product design, always the main focus at Oakley.

Welcomed by images which capture Oakley's young, casual style, customers can discover the brand's latest novelties, including the 'Radar Pace' smart eyewear, the result of a collaboration between Intel and Luxottica, owner of the Oakley brand, as well as a wide selection of sunglasses, goggles, USA-designed apparel and accessories, some of them in limited-edition series.

Oakley recently announced its intention of strongly focusing on the development of the eyeglasses segment and of tech sportswear in the next few years. The brand, based in southern California and founded in 1975, holds over 750 patents.

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