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Published
Oct 26, 2017
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Online lingerie retailer Annadiva opens second physical store in Den Bosch

Published
Oct 26, 2017

Online lingerie and swimwear retailer Annadiva has opened a second physical store in the city center of Den Bosch. The store, which is an addition to the retailer’s e-store and store in Nijmegen, is located at Verwersstraat 62-64.

Interior of Annadiva Den Bosch - Photo: Annadiva


The store will function as an addition to the e-store, and is designed for customers to experience the retailer in real life in a luxurious, intimate, and stylish setting, according to the brand: “We have intentionally chosen to open the store at the upcoming Verwersstraat. The beautiful shopping street offers trendy boutiques and nice food and drink options, such as Concept Store Robbies, Outfit by Ninke and Wine Bar Bij Dirk, which suits Annadiva well. We know from experience that our customers, in addition to online shopping, would like to visit an Annadiva store for personal advice and to see the collection in real life. Den Bosch is a cozy shopping city where we like to welcome our customers. In the future, we hope to open even more stores,” said Mariëlle van Werven, owner of Annadiva.

Annadiva specializes in larger cup sizes and offers lingerie and swimwear collections from cup A to cup J. The collections include brands, such as PrimaDonna, Marlies Dekkers, Freya, Marie Jo, Chantelle, Aubade, Calvin Klein and Sapph. In addition to lingerie and swimwear, Annadiva also offers shapewear, nightwear and tights as well ass a small underwear collection for men. Pricing starts at €12.95 for a slip and goes up to €228.95 for a kimono.

Van Werven started Annadiva as an e-store in 2012. At the time the store offered cup sizes D to K (now A to J). In 2013 Annadiva opened its first physical store in Nijmegen, followed by the launch of an e-store for the Belgian market. In 2016 the retailer launched a web shop in Germany. In the same year the retailer was recognized as one the fastest growing Dutch companies by FD Gazellen, an award by Dutch financial newspaper Het Financieele Dagblad. The company also moved its headquarters to a 740 m2 building in Den Bosch in 2016. In July 2017 Annadiva announced its second store, which is now open for business. 

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