×
97
Fashion Jobs
H&M
E-Commerce Commercial Manager to h&m Nordics
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Global HR Business Partner For h&m Customer Service
Permanent · Borås
H&M
Space Manager to h&m Beauty Brand
Permanent · Stockholm
H&M
Brand Coordinator - Creator Studio
Permanent · Stockholm
H&M
Production Manager PR – h&m Marketing & Communications
Permanent · Stockholm
H&M
Business Expert/Super User
Permanent · Eskilstuna
H&M
Product Area Manager - Business Tech Checkout
Permanent · Stockholm
H&M
Senior Business Analyst to h&m Brand Customer Insights & Analytics
Permanent · Stockholm
H&M
Business Expert With Passion For Product Information to h&m Group Business Tech - Customer Domain
Permanent · Stockholm
H&M
Lead Business Expert – Talent Acquisition
Permanent · Stockholm
H&M
Software Engineer to The Network Management & Security Team Within Business Tech
Permanent · Stockholm
H&M
Analytical Engineer to Business Tech, h&m Group
Permanent · Stockholm
H&M
Project Manager to Business Tech Program Management
Permanent · Stockholm
H&M
Technical Engineer to Monitoring & Insights Team, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner – Checkout Area to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner - Cloud Analytic Platform
Permanent · Stockholm
H&M
Data Specialist to Tech Enablement, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner With Sap Competence – Data Foundation
Permanent · Stockholm
H&M
Product Owner – Data Foundation - Group Sales & Stock Data
Permanent · Stockholm
H&M
Software Engineer, With c# .Net or Java Experience to h&m Business Tech
Permanent · Stockholm
H&M
Software Engineer, With Java Competence to h&m Business Tech – Loyalty Online Service Team
Permanent · Stockholm
Published
Feb 10, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

OTB sales, profits drop but firm is upbeat as digital and Margiela outperform

Published
Feb 10, 2021

Diesel and Maison Margiela owner OTB saw sales and profits being dented by the pandemic last year, a disappointing result after it had returned to profit in 2019.


Maison Margiela/John Galliano



Despite the issues in 2020, it remains upbeat, however. The Italian company also owns Marni, Viktor & Rolf and Amiri, plus manufacturer Staff International and Brave Kid. And it’s currently eyeing a Jil sander takeover, so is clearly confident of its future strength, despite the current issues.

The group, which cut costs and worked to conserve cash during the crisis period, said consolidated turnover fell 14.3% to €1.317 billion in the 12-month period and net sales were €1.238 million. The pandemic-linked sales fall wiped out the 6.5% turnover gain that had been made in the previous year. Meanwhile, the group’s EBITDA was €176 million in the latest year, while EBIT was €13.5 million, down from €17.7 million in 2019, although without €21.1 million of one-off provisions made for the pandemic, the EBIT figure would have seen a significant increase year-on-year.

There was good news in the fact that the company remained in profit and didn’t see an even bigger sales fall in a year more challenging than any for decades. Plenty of OTB’s peers have reported losses for 2020.

The company was helped last year by a 26% increase in online sales via its own webstores. That strong increase came as it launched its Moon omnichannel platform and the percentage of e-commerce sales for the Diesel brand compared to the label’s total revenues almost doubled from 7.9% in 2019 to 13.3% this time. When e-tail sales through websites not controlled by the company are added in, the total percentage comes to 24% for the Diesel business.

The firm increased its focus on digital last year and said this came along with “with a radical change in the mindset of the entire organisation, and the launch of the group sustainability plan for action on social and environmental issues and responsible product innovation”.

The Vicenza-based company also said it saw revenues rising 20% at Margiela as the business unit grew in all channels and regions. It explained that it’s reaping the rewards of its investment in the business and is confident for its 2021 performance too.

Copyright © 2021 FashionNetwork.com All rights reserved.