P&G Beauty acquires Mielle Organics

By

Jennifer Braun

Published
Jan 12, 2023

Textured hair care brand Mielle Organics is set to join forces with P&G Beauty, further expanding access to healthy hair products and services for Black women. 

Mielle Organics was founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014. Today, it is recognized as a leading brand for consumers with textured hair and is available in more than 100,000 stores across the U.S. including Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

As part of the partnership, Mielle and P&G have each committed $10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.

Mielle will continue to be led by Monique and Melvin, as CEO and COO, respectively, and will operate as an independent subsidiary of P&G Beauty.

“From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” said Monique Rodriguez. “This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”

Over the last three years, Mielle secured funding from the New Voices Fund for Women of Color and a subsequent nine-figure investment from Berkshire Partners.

“Monique, Melvin and their entire team have done an incredible job building Mielle Organics into a leading hair care brand beloved by millions of Black women, and we’re excited to help them continue their success,” added Lela Coffey, vice president of P&G’s multicultural hair care business. 

“P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision – including increased access in Black and Brown communities and investing in research and innovation – while enabling the core tenets of their success to continue as they are today.”