×
201
Fashion Jobs
RITUALS
Area Manager (Vikariat) - Sydsverige
Permanent · Lund
H&M
Head of Products (Pam) For Payments (Customer Domain)
Permanent · Stockholm
H&M
Project Manager – New Business Development at h&m Home
Permanent · Stockholm
H&M
Experience Design Director/Product Area Lead Designer For Customer-Facing Products
Permanent · Stockholm
LEVI'S
Key Account Manager
Permanent · Stockholm
H&M
Product Owner (Functional Lead) - Core HR Processes
Permanent · Stockholm
H&M
Product Area Manager - Inspire & Discover (Customer Domain)
Permanent · Stockholm
H&M
Product Area Manager – Evaluate & Decide (Customer Domain)
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Business Tech
Permanent · Stockholm
H&M
Production Manager to h&m Global Marketing & Communications
Permanent · Stockholm
H&M
Software Engineers With Adobe Campaign Skills to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Product Owner to Store Lifecycle
Permanent · Stockholm
Published
Sep 21, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

P.Diddy links with Missguided for first womenswear collab

Published
Sep 21, 2020

Fast fashion e-tailer Missguided is continuing to focus on high-profile collaborations with the company on Monday announcing that it has linked with Sean Combs (aka P.Diddy), via his streetwear brand Sean John, for a major womenswear launch.


Sean John x Missguided



They’ll be launching a collection this month, but it’s more than a one-off with an ongoing partnership part of the deal. For now, they’ve created an extensive 117-piece collection, inspired by the history of the Sean John brand and its music heritage.

The collection features everything from velour to nylon to sweat fabrics and will be available from September 29 in sizes XS to Plus and retailing from £12-£80.

“Real disruption that resonates with customers, isn't just about getting ranges and collaborations right, it's about being prepared to break new ground,” said Missguided Founder and CEO, Nitin Passi. “And with Sean John x Missguided, that's precisely what we've done — the first Sean John collaboration for women, built around how we know the MIssguided customers want to look. And we'll be unveiling additional Sean John x Missguided ranges as our partnership builds”.

Sean Combs said it’s “an exciting partnership” for his label and that “we feel like the time is right to bring a strong, style-driven collection to market for women. We couldn't think of a better partner than Missguided, because they get it. Over the years, women have supported the brand, worn our iconic velour tracksuits and have been asking for a collection, so here it is”.

The collection is supported by a campaign shot by Bonnie Nichoalds and fronted by up-and-coming rapper BIA, “who embodies the collaboration's fearless, creative and trailblazing spirit”.

Her inclusion in the campaign also “brings to life the authentic music DNA of the Sean John brand and Missguided’s mission for female empowerment,” we’re told.

The offer features “classic styles updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols”. The statement bandana print seen throughout the collection is a nod to Jennifer Lopez's Sean John moment from the 2000s. 

Copyright © 2022 FashionNetwork.com All rights reserved.