219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Sep 21, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

P.Diddy links with Missguided for first womenswear collab

Published
Sep 21, 2020

Fast fashion e-tailer Missguided is continuing to focus on high-profile collaborations with the company on Monday announcing that it has linked with Sean Combs (aka P.Diddy), via his streetwear brand Sean John, for a major womenswear launch.


Sean John x Missguided



They’ll be launching a collection this month, but it’s more than a one-off with an ongoing partnership part of the deal. For now, they’ve created an extensive 117-piece collection, inspired by the history of the Sean John brand and its music heritage.

The collection features everything from velour to nylon to sweat fabrics and will be available from September 29 in sizes XS to Plus and retailing from £12-£80.

“Real disruption that resonates with customers, isn't just about getting ranges and collaborations right, it's about being prepared to break new ground,” said Missguided Founder and CEO, Nitin Passi. “And with Sean John x Missguided, that's precisely what we've done — the first Sean John collaboration for women, built around how we know the MIssguided customers want to look. And we'll be unveiling additional Sean John x Missguided ranges as our partnership builds”.

Sean Combs said it’s “an exciting partnership” for his label and that “we feel like the time is right to bring a strong, style-driven collection to market for women. We couldn't think of a better partner than Missguided, because they get it. Over the years, women have supported the brand, worn our iconic velour tracksuits and have been asking for a collection, so here it is”.

The collection is supported by a campaign shot by Bonnie Nichoalds and fronted by up-and-coming rapper BIA, “who embodies the collaboration's fearless, creative and trailblazing spirit”.

Her inclusion in the campaign also “brings to life the authentic music DNA of the Sean John brand and Missguided’s mission for female empowerment,” we’re told.

The offer features “classic styles updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols”. The statement bandana print seen throughout the collection is a nod to Jennifer Lopez's Sean John moment from the 2000s. 

Copyright © 2024 FashionNetwork.com All rights reserved.