Pandora launches Disney-themed jewellery range in Asia Pacific markets

By

Barbara Santamaria

Published
Oct 22, 2015

Beginning in November 2015, Pandora’s Disney-themed jewellery collection will be available in 13 new markets in the Asia Pacific region, including China, Australia and Japan. The expansion of the collaboration, which was until now only sold in the US, Canada, Mexico and other Central American and Caribbean countries, is part of a new agreement reached by the two companies.

As part of the updated alliance, Pandora will also become Official Charm Bracelet of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort.

Pandora products will be sold in multiple locations inside both resorts, and their Disney collection will be available in Pandora stores and other shop-in-shops throughout the region.

Anders Colding Friis, CEO in Pandora, said: ”The reception of the Pandora Disney collection in North America has been amazing, and following discussions with Disney, we have together decided to expand the collaboration to include the Asia Pacific. We believe that the collection will fit well with the population in Asia and Australia, and look forward to offer our Disney inspired products to our customers in the region.”

Pandora and Disney unveiled their collaboration in August 2014, presenting a unique jewellery collection to be sold in Walt Disney World Resort and Disneyland Resort, as well as in Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. The Spring 2015 range includes charms inspired by iconic Disney figures Cinderella, Frozen and Mickey and Minnie Mouse.