Panorama inaugurating its virtual trade show

By

Bruno Joly

Published
Jan 18, 2016

Panorama, which opens its doors this Tuesday 19 February, is launching its digital trade show. As of the end of the Berlin event, buyers will have access to the halls online. They will be able to stroll the aisles of the virtual show all year long, looking at the collections and placing orders.

Jörg Wichmann, the founder of the trade show, will present the concept on Wednesday 20 January. Even if it is a world premiere, definitely in terms of technology, Panorama follows in the footsteps of Pitti Uomo and its e-Pitti. The goal being for the physical trade shows to allow their communities to be alive all year long.

For its seventh edition, Panorama brings together some 712 brands covering 42,000 square metres. The offering is a mix of major names in German fashion, international brands, and more refined labels.