217
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Oct 12, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Piper Jaffray: Teens prefer Supreme over Nike and want food more than fashion

Published
Oct 12, 2017

Are teens over fashion? According to Piper Jaffray, adolescents in the US don’t care much for fashion and prefer spending their money on food.
 


The investment bank released on Wednesday its 34th semi-annual Taking Stock With Teens research survey that found that teens are spending slightly more on food (22%) than they are on clothing (20%).
 
The spring 2017 report that launched in April 2017 reported similar shopping habits. Twenty-four percent of teens spent most of their money on food, while 19% of teens spend mainly on clothing.

The fall 2017 report found that overall teen spending fell 4.4% year-over-year, while parent contribution to teen spend is 67%.
 
The teens that are shopping for clothing have a keen interest in streetwear labels like Vans and Supreme and are not as interested in major brands like Nike, Ralph Lauren, Michael Kors, Fossil, Steve Madden and Ugg. The six major brands saw the largest decline among major brands.
 
“For the first time in years, we’ve seen Nike share moderate as a preferred brand,” said Erinn Murphy, Piper Jaffray senior research analyst. “Offsetting this weakness, we’ve seen an unexpected rise in trends like streetwear with Vans and Supreme gaining momentum. In addition, other brands such as adidas, Puma and New Balance has been capturing more mindshare as teens gravitate towards that 1990s retro look.”
 
Teens’ disinterest in Nike is understandable when considering that Adidas jumped over Jordan Brand as the number two most popular athletic footwear brand in the US. Jordan Brand’s market share was flat over the year and Nike’s market share declined 2% from the prior year.
 
In addition to shopping habits, the survey found that 23% of teens prefer to shop at specialty retailers, which is down 3% year-over-year, and pure play e-commerce shopping increased 2% year-over-year to 17%. Also, Snapchat is the preferred social media platform for 47% of teens and Amazon is the preferred website (49%).

Copyright © 2024 FashionNetwork.com All rights reserved.