Podcast: Sophie Lacoste-Dournel on building a heritage brand

By

Olivier Guyot

Translated by
Nicola Mira

Published
Mar 10, 2020

Sophie Lacoste-Dournel is the granddaughter of René and Simone Lacoste. René was a tennis champion and the founder of the eponymous French sportswear brand, and her grandparents have had a profound impact on her life and aspirations as citizen and entrepreneur, as Lacoste-Dournel explains in this new LuxurynsightXFashionNetwork podcast.

Lacoste-Dournel, formerly at the head of Lacoste’s board of directors, also talks about the sportswear brand’s sale to Swiss group Maus Frères in 2012, and explains what led her to buy French skiwear brand Fusalp. She dwells in particular on the benefits of scaling up, and on the challenges faced when repositioning a heritage brand. FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. The second season of FashionNetwork.com’s podcasts,  in partnership with Luxurynsight provides further analysis on these themes.