Podcast: Isabelle Gex discusses the importance of storytelling with Godfrey Deeny

By

Olivier Guyot

Translated by
Erin Floyd

Published
Sep 18, 2019

A veteran of Chanel, Givenchy, Pucci, Fendi and currently the president of the Global Fragrances division at Shiseido, Isabelle Gex has a rare level of international expertise in the perfume sector. In this new episode of the LuxurynsightXFashionNetwork.com podcast, the exec discusses the importance of storytelling with Godfrey Deeny.

The choice of the container, the significance of the design, the face of the brand: Gex shares her experiences, revisiting the most compelling product launches and campaigns of her career. She offers her perspectives on how to take into account the cultural differences between Europe, America and Asia for the creation and development of a strategy.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com's second podcast season continues to add enhanced industry insight.