Portman Estate signs four new fashion brands to London's Marylebone village

By

Nigel TAYLOR

Published
Nov 16, 2022

Marylebone, central London’s upscale fashion village, has four new arrivals/impending arrivals: independent US sportswear brand Tracksmith, luxury menswear brand Brycelands & Co, British womenswear label Isabel Manns and independent jewellery brand Kimaï.

Operated by property group Portman Estate, the new additions land across Chiltern Street and New Quebec Street, “boosting Portman Marylebone’s selection of conscious independent retail and leisure brands”.

Running brand Tracksmith will open a flagship London store at 23-25 Chiltern Street, featuring racing, training and rest days clothing and accessories for the non-professional runner. The brand operated a pop-up until early October.

Apparel across the range is made from Oeko-Tex-certified fabrics and Merino wool. Hosting regular free running clubs and in-store speaking events, Tracksmith is “designed to be an experience-led and community-focused store that will further strengthen Chiltern Street’s variety of specialist shops”.

Also strengthening Chiltern Street’s luxury menswear offer, Bryceland’s & Co will this winter join Grey Flannel, Sunspel and Trunk Clothiers there to open its flagship London store. With stores already open in Tokyo and Hong Kong, Brycelands & Co “combines custom tailoring and haberdashery to create timeless, rugged yet elegant menswear for every occasion”.

Contemporary British womenswear label Isabel Manns has already opened a boutique pop-up store on New Quebec Street. With its five-step sustainability pledge to create a circular fashion label, the brand “blends innovative approaches to fashion with a commitment to environmental responsibility”.

Reversible pieces are central to its collection, “giving wearers double the outfits”. Manns is also committed to zero waste, with leftover fabric used to create scarves, headbands and other accessories.

Finally, digital native jewellery brand Kimaï is to open its first bricks-&-mortar pop up store on Chiltern Street. The modern, demi-fine jewellery brand uses recycled gold and lab-grown diamonds while “pioneering transparency and traceability in the jewellery industry”. Kimaï creates made-to-order pieces, produced in Antwerp, in partnership with independent goldsmiths, polishers and setters.

Tom Knight, Portfolio Director at The Portman Estate, said: “[These] additions help evolve our retail and hospitality offering to enhance Marylebone’s reputation as a destination in the West End. It is fantastic that we are able to work with brands that are dedicated to environmental responsibility and aligned with The Portman Estate’s sustainability targets.”

He added: “Our new arrivals are pioneering independent British and international brands… which is testament to the strength our existing offering in the area. Our new occupiers demonstrate how London continues to grow from strength-to-strength in its retail and hospitality recovery post-pandemic.”